UNDER EMBARGO TILL JANUARY 3 2017 - PLEASE DON'T PUBLISH BEFORE

à BLOC LAUNCHES CRAFT BEER FOR CYCLISTS AND CROWDFUNDING CAMPAIGN

Amsterdam - January 3 2017 - Dutch cycling beer brand à BLOC is launching a crowdfunding campaign on Symbid, an online funding platform providing access to traditional and alternative finance for small and medium-sized enterprises. Their goal is to raise at least €250.000 by the end of January to expand their efforts around the world.

à BLOC has developed an outstanding beer - à BLOC Superprestige Bicycle Beer - with added Alpine Minerals, aimed at cyclists worldwide. It is an unfiltered, unpasteurized natural blond craft beer at 4,9% vol. Cycling is growing exponentially around the world, and the craft beer market continues to expand alongside it. With the à BLOC beer, they combine these two trends to create a new niche fusing the cycling and craft beer markets. The potential is enormous and by doing so they want to create a worldwide cycling community of craft beer and cycling enthusiasts. Co-founders Daan van Well and Martijn Snelder say: “Many people have already tried à BLOC, and the positive response confirms that we are on the right path, so we now want to take the next step and expand globally”.

Crowdfunding

After a successful inception in the Netherlands, they are taking à BLOC to Australia, Spain and the UK. By starting a crowdfunding campaign they hope to reach their goal. They chose the Symbid platform because of its professionalism and outstanding track record. Furthermore, this platform offers a convertible loan. In the early phases of a new venture, this is a common approach for investors because it is simpler, cheaper and less time-consuming than an equity investment. Also, you can already participate with a relatively low amount. By doing so they created an appealing offer with a solid return on investment

Achievements to date

à BLOC Beer is in production since September 2016. Initial sales exceed expectations. They had a soft-launch in Girona, Spain in October 2016 and successfully launched in the UK in November 2016 at Rouleur Classic, generating lots of demand and many more leads. They are currently brewing the first batch in Australia preparing the launch around the Tour Down Under January 2017. Points of sale are increased on a daily basis.

Lifestyle brand

Performance and challenging each other are some of life’s great experiences. Through them, friendships are forged, especially in cycling. Wherever we ride, we always carry with us a portion of our sports rich legacy. We wait at the top of the climb, and return together, because our performances are of little value if we cannot share our accomplishments with friends. By sharing our stories, our lives are enriched, and bonds strengthened.

 

à BLOC wants to be where cycling achievements are celebrated and stories are told. It’s made with the finest ingredients, so we can ride again tomorrow, making friendships along the way.

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About à BLOC

Craft Beer Made for Cyclists

à BLOC brings together two of our favourite worlds: cycling and craft beer. We blended these and put them in a bottle, creating à BLOC Superprestige Natural Blonde Beer. The recipe has been designed to be the most refreshing post-ride beer you can have. It contains elements of a Pilsner, IPA and Hefeweizen, and the result is a great tasting crisp and refreshing, unfiltered and unpasteurised craft beer, rich in proteins and vitamin B. On top of that, we added Alpine Minerals making à BLOC the perfect beer for after a ride.

We’re both local and global. We created the recipe with our master brewer in The Netherlands, and we work with craft brewers around the world to brew locally with the best ingredients. This enables us to brew our beer close to the cycling communities we serve around the world, making for a better quality beer and reducing transport. We sell online and we want to work with local bike couriers to deliver the beers. It’s a win-win for everyone, and better for our planet!

More about the beer at www.abloc.beer

We Share The Ride

à BLOC is more than just a beer. Our goal is to unite cyclists around the world and celebrate the beauty of cycling. We believe that performances and challenging each other are some of life’s greatest experiences. Through them, friendships are forged, especially in cycling. We ride hard, but we wait on the top of the climb to return together. So we can share our stories in good company. And with a great beer!

We created the wesharetheride.com platform to inspire cyclists and facilitate them going with friends to do what we like best: riding our bikes and discovering awesome places. So we’re not just selling beer, we’re creating a worldwide community of like-minded, passionate cyclists.

More about our community at www.wesharetheride.com