Craft beer for cyclists raises over €240.000

Amsterdam 8 March 2017 - In their first crowdfunding campaign, Dutch cycling-themed beer brand à BLOC reached and exceeded its target and successfully funded its campaign. With an amount of € 243,500 currently showing on the Symbid platform, and additional funding still being confirmed, the campaign is overfunded by more than 60%.  à BLOC launched their campaign in the beginning of January 2017.

In 2014, Daan van Well and Martijn Snelder began working on a project to develop the perfect beer for cyclists, which has evolved into à BLOC Natural Blonde Beer. An unfiltered, unpasteurized naturally isotonic blond craft beer with Alpine Minerals at 4,9% vol.

Over a period of two months, 105 investors joined the à BLOC peloton and on average invested more than €2,300 per investor. Founders Daan van Well and Martijn Snelder are very happy with the result. Van Well: “Raising money through crowdfunding was a big deal for us and we’re pleased to have been able to mobilise a peloton of over 100 investors and brand ambassadors. We’re grateful for their confidence and for the support for what we’re doing with à BLOC. The funds raised allow us to bring à BLOC to the next level and roll out in the Netherlands, Australia and the United Kingdom as planned.”

During the crowdfunding campaign, à BLOC launched their natural blonde beer in Australia at the Tour Down Under and in the UK during the London Bike Show. Now they are focussing on the development of the distribution network and points of sale in those countries, both online and offline, on trade and off trade.

About à BLOC

The goal of à BLOC is to unite cyclists around the world by celebrating cycling achievements and to create a worldwide cycling community of craft beer and cycling enthusiasts. à BLOC wants to be where cycling achievements are celebrated and stories are told, all around the world. To achieve that, they are developing a range of products, including our craft beer and mineral water, events and challenges.

Our Philosophy

Performance and challenging each other are some of lifes great experiences. Through them, friendships are forged, especially in cycling. Wherever we ride, we always carry with us a portion of our sport’s rich legacy. We wait at the top of the climb and return together because our performances are of little value if we cannot share them with friends. The language of cycling is universal.

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About à BLOC

Over À BLOC®

À BLOC® is Frans voor ‘volle bak’ een wielerterm die precies weergeeft wat onze ambitie is. Vol gaan voor het beste bier dat we sporters kunnen bieden. À BLOC® brengt sinds 2016 Natural Blonde Beer op de markt in Australië, Zuid-Afrika, Denemarken, Zwitserland, Engeland en Nederland. Een vol, fris blond bier verrijkt zuivere bergmineralen uit de Zwitserse Alpen, en met 4,9 % alcohol.

In de zomer van 2018 introduceert À BLOC® zijn tweede craft beer met Alpine Minerals®: Ultralight IPA, een echte "India Pale Ale" en dus vol van smaak. Maar ook laag in alcohol en calorieën (1,2% en slechts 13 Kcal/ 100 ml) en rijk aan mineralen en daarmee het ultieme sportbier.

Bier is het belangrijkste product van À BLOC®, maar we zijn méér dan een biermerk. Wij geloven dat sportieve prestaties altijd gevierd moeten worden. Bij voorkeur met vrienden. Het beste halen uit jezelf en anderen inspireren dat ook te doen, avontuur beleven en vooral je ervaringen samen delen, ligt aan de basis van alles wat wij doen: “Life is what you make it”.