à BLOC establishes UK subsidiary, Alistair Stirling to run UK Business/join management team

Holland based cycling beer brand continues to grow British market presence.

LONDON (April 18, 2017)— à BLOC today announces that it is setting up a UK operating company, A BLOC UK Ltd, and that Alistair Stirling has joined the management to run the business in Great Britain. This setup will afford more and more UK cycling enthusiasts easier access to à BLOC’s growing product lineup and the opportunity to taste at local events.

“à BLOC's goal is to unite cyclists around the world by celebrating cycling achievements and to create a worldwide cycling community,” said Daan van Well, Directeur Sportif/CEO and co-founder. “I’m thrilled to have Al on board. Not only is he a keen cyclist, he also brings a magnificent mix of retail, procurement and marketing skills to the table. With Al, we will be able to expand à BLOC’s routes to market in the UK more quickly than ever”.

A key part of Alistair’s initial focus will be on brand activation and growing the distribution network in the UK, with the goal to connect à BLOC with key resale opportunities nationally. Alistair brings impressive career experience to the table. His accomplishments span UK retail and wholesale organisations, including the Coop, Asda & Woodward Foodservice (Now Brake Bros Group, largest in the UK Foodservice), and STM Procurement managing UK sales development for smaller brands in challenging sectors.

“While at Woodward, I spent a lot of time working with Iceland Retail & Booker Cash & Carry, as Woodward was part of the combined £7billion group. Managing core frozen food spend, circa £40m, sourcing UK/EU Own Brand & managing the full procurement/sourcing function, shared Alistair Stirling, “I’m thrilled to about the opportunity to lead the development of the à BLOC brand in the UK. As well as manage sales force and strategy for brand activation, marketing, PR and events. Anywhere you see British cyclists celebrating, you’ll see à BLOC.”

À BLOC currently has limited retail distribution in the United Kingdom. In addition to a growing list of cafes and bars that carry their beer, à BLOC also sells through http://www.alesbymail.co.uk/ across the United Kingdom.

About à BLOC

The goal of à BLOC is to unite cyclists around the world by celebrating cycling achievements and to create a worldwide cycling community of craft beer and cycling enthusiasts. à BLOC wants to be where cycling achievements are celebrated and stories are told, all around the world. To achieve that, they are developing a range of products, including our craft beer and mineral water, events and challenges.

Contact

For further information please contact: Daan van Well, Directeur Sportif/CEO, e-mail: daan@abloc.cc, mobile: +41 79 580 09 32

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About ABLOC

Over ABLOC™

À bloc is Frans voor ‘volle bak’ een wielerterm die precies weergeeft wat onze ambitie is. Vol gaan voor het beste bier dat we sporters kunnen bieden. ABLOC™ heeft als missie wereldwijd ‘The Ultimate Sports Beer’ te zijn. Een bier dat weinig of geen alcohol bevat voor sportieve, actieve mensen die van een goed glas bier houden maar fit en scherp willen blijven.

Bij ABLOC™ vinden we sport een ideale manier om je leven te verrijken. Via sport haal je het beste uit jezelf en anderen naar boven. Via sport ontmoet je mensen en maak je vrienden. Via sport kom je op plaatsen die je anders niet ontdekt zou hebben.

Iedere sporter weet dat goede voorbereiding, toewijding, voeding en goed materiaal het verschil maken om optimaal te kunnen presteren. Daarom maken wij ons bier met de beste ingrediënten. In al ons bier zijn bovendien Alpine Minerals® verwerkt, voor een betere hydratatie en unieke smaak. Dat maakt ABLOC™ niet alleen het beste bier voor actieve mensen, maar eigenlijk voor iedereen die van een mooi gebrouwen licht bier houdt.

ABLOC brengt verschillende soorten craft beer op de markt: Pro Zero (alcolholvrij), Ultralight IPA (1,2%), Session Blonde (2,8%) en Natural Blonde (4,9%).