KATUSHA to join fixed gear racing team Espresso Mafia - à BLOC as clothing partner
New aero-kit to be launched ahead of the Red Hook Crit race in London
Geneva, 6 July 2018. The Espresso Mafia - à BLOC fixed gear racing team and KATUSHA global cycling concept are proud to announce a partnership for the remaining races of the 2017 season. KATUSHA joins the team as clothing partner and will provide the riders with high-tech aero race kit.
The kit will be based on the aero suit developed for Team KATUSHA ALPECIN riders, including reigning time-trial world champion Tony Martin. Fabrics selection and placement have been tested in a wind tunnel and on the track to provide the fastest rider kit on the market.
Team Espresso Mafia - à BLOC riders Liam Yates (ENG), Abbey Micky (USA) and Miqui Rueda (ESP) will be riding all remaining 2017 fixed gear races in their new KATUSHA aero kit, starting from the Red Hook Crit race in London on July 22nd.
A new and unique graphical design will be launched for each of the remaining Red Hook Crit races in London, Barcelona (September 2nd) and Milan (October 14th). The designs will be unveiled ahead of each of the races, the first in London at The Dynamo Café on Friday 21 July.
"Our objective is not only to provide the best products for cycling, but also to offer a great experience on the bike. It’s all about having fun while pedalling in iconic places and sharing a coffee or a beer after the ride. The partnership with Espresso Mafia - à BLOC perfectly fits with this”.
“As a team, we want to excel, ride hard, and have fun. But equally important to us is to bring together like-minded partners in cycling. We are delighted to be working hand in hand with Katusha Sports to share the ride and be as fast as we can”.
“What binds Espresso Mafia - à BLOC and our partners Rocket Espresso and Specialized, is that we all share the same vision that cycling is more than riding hard on your bike”.
About KATUSHA Sports
With 9 years experience of World Tour racing, KATUSHA’s roots are firmly in Professional cycling. However, with branches now including KATUSHA Sports, KATUSHA Travel and KATUSHA Café, KATUSHA is more than a cycling team. KATUSHA is a 360 degree concept in cycling. We know you have the legs, but do you have the gear? KATUSHA Sports manufactures premium Performance and Commuter cycle wear, developed and tested by Pro riders, for riders. Roll out with style, in highly technical, contemporary designed equipment which sets the true riders apart from the rest.
About Espresso Mafia
Coffee is the product of many hours of hard labour by many hands and the goal of Espresso Mafia is to highlight all the hard work that has started at the farm and ended in the café or your home. Espresso Mafia is a café and coffee roaster in Girona, Spain. It was founded by former professional road cyclists Christian Meier from Canada. Espresso Mafia takes pride in sourcing high quality green beans that have been sustainably sourced, roast these beans with care and attention to get the best from each one, and brew those freshly roasted beans with top equipment and with consistency.
About à BLOC
Over À BLOC®
À BLOC® is Frans voor ‘volle bak’ een wielerterm die precies weergeeft wat onze ambitie is. Vol gaan voor het beste bier dat we sporters kunnen bieden. À BLOC® brengt sinds 2016 Natural Blonde Beer op de markt in Australië, Zuid-Afrika, Denemarken, Zwitserland, Engeland en Nederland. Een vol, fris blond bier verrijkt zuivere bergmineralen uit de Zwitserse Alpen, en met 4,9 % alcohol.
In de zomer van 2018 introduceert À BLOC® zijn tweede craft beer met Alpine Minerals®: Ultralight IPA, een echte "India Pale Ale" en dus vol van smaak. Maar ook laag in alcohol en calorieën (1,2% en slechts 13 Kcal/ 100 ml) en rijk aan mineralen en daarmee het ultieme sportbier.
Bier is het belangrijkste product van À BLOC®, maar we zijn méér dan een biermerk. Wij geloven dat sportieve prestaties altijd gevierd moeten worden. Bij voorkeur met vrienden. Het beste halen uit jezelf en anderen inspireren dat ook te doen, avontuur beleven en vooral je ervaringen samen delen, ligt aan de basis van alles wat wij doen: “Life is what you make it”.