à BLOC and Katusha present Car Park Cannon Ball

International urban cycling challenge to kick off in Eindhoven, the Netherlands

Eindhoven, August 29, 2017 - Craft beer for cyclists à BLOC and Katusha organise the first of the Car Park Cannon Ball events on Saturday, September 23rd in Eindhoven, The Netherlands.

The Car Park Cannon Ball series is a new and out-of-the-ordinary cycling experience. Riders will be racing their bicycles up all levels of a carpark, ending at a party with live DJ, craft beer and street food, once they’ve crossed the finish line.  


The first Car Park Cannon Ball will be organized on Saturday 23 September in carpark "P0" of High Tech Campus Eindhoven in The Netherlands. High Tech Campus Eindhoven is renowned for innovation, design and creativity. An international crowd 10,000 highly skilled people congregates here daily, making it the perfect environment to start this urban cycling event. In addition, the region has many cycling enthusiasts.


Participants will be racing in different categories: geared and fixed gear, men and women. Shoot-outs determine the Car Park Cannon Ball Kings and Queens. Registrations are open to all through www.carparkcannonball.cc.


The Eindhoven edition is the first of a global series, followed this year by Maastricht on 21 October at MECC Carpark during Euro Cycle XP and Christchurch, New Zealand on 26 November. For next year, additional editions are planned in Amsterdam, Brussels, Australia, England and Spain.


Daan van Well of à BLOC: "Car Park Cannon Ball is a celebration of the best of urban lifestyle, and the best of bikes brought together. It’s designed to be equally exciting for the riders and the spectators alike, and provides a unique environment to enjoy a great night out in a carpark with craft beer, street food and urban beats with no cars in sight. "


Alexis Schoeb of Katusha: "The Car Park Cannon Ball has all ingredients of a new way of cycling. Car Park Cannon Ball is fast, technical, short and fun. The race is hard and the riders rely on the best materials. High-tech, innovation and challenges all come together at High Tech Campus Eindhoven, making it an ideal location to kick off the first edition of the Car Park Cannon Ball series."

Car Park Cannon Ball Eindhoven is also made possible by Eindhoven365, High Tech Campus Eindhoven and NL Crit Series.

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About Katusha

Katusha is an innovative project in cycling combining an international professional cycling team, an apparel company, an event and travel business and a Café concept. World Tour Cycling Team KATUSHA ALPECIN has been operating on the highest level of professional cycling since 2009.

KATUSHA Apparel designs, creates and distributes lifestyle and high-hand cycling clothing, developed with the input from the professional riders. KATUSHA Events and Travel brings cycling fans to exclusive places before, during and after Pro cycling races.

About à BLOC

Over À BLOC®

À BLOC® is Frans voor ‘volle bak’ een wielerterm die precies weergeeft wat onze ambitie is. Vol gaan voor het beste bier dat we sporters kunnen bieden. À BLOC® brengt sinds 2016 Natural Blonde Beer op de markt in Australië, Zuid-Afrika, Denemarken, Zwitserland, Engeland en Nederland. Een vol, fris blond bier verrijkt zuivere bergmineralen uit de Zwitserse Alpen, en met 4,9 % alcohol.

In de zomer van 2018 introduceert À BLOC® zijn tweede craft beer met Alpine Minerals®: Ultralight IPA, een echte "India Pale Ale" en dus vol van smaak. Maar ook laag in alcohol en calorieën (1,2% en slechts 13 Kcal/ 100 ml) en rijk aan mineralen en daarmee het ultieme sportbier.

Bier is het belangrijkste product van À BLOC®, maar we zijn méér dan een biermerk. Wij geloven dat sportieve prestaties altijd gevierd moeten worden. Bij voorkeur met vrienden. Het beste halen uit jezelf en anderen inspireren dat ook te doen, avontuur beleven en vooral je ervaringen samen delen, ligt aan de basis van alles wat wij doen: “Life is what you make it”.